A sneaker accessories startup that's reimagining the traditional shoelace to enhance athletic performance and give an extra bit of help to those who can't lace up the old-fashioned way. Click the images below to see more!

Brand personality: fun, easygoing, and colorful
Audience: everyone aged 8 and up! 

Things I write: collection tags, email, social posts, case studies, one-pages, press releases, influencer outreach communication, customer service communication, product descriptions, packaging, retargeting ads, video scripts