A technical underwear + athletic apparel e-comm startup where I was the Copy + Content Manager (aka undies writer-in-chief!). Click to flip through cheeky samples below!
Brand personality: fun, cheeky, smart
Audience: Gen Z girl to Gen X women
Things I write: B2C email, social posts (Instagram + Facebook), B2B business development communications, product descriptions, packaging, customer service communications, website, e-commerce, blog posts, digital ads, video scripts, technical specifications